Arena Animation, a trendsetter with a global reckoning in non-formal academic curriculum within the Media & Entertainment space has now completed 25 years of training, skill building and enabling illustrious careers in India. As the nation celebrates 75 years of Indian independence, it is gratifying to note that almost 1/3rd of India’s independence is spent by a home grown brand -Arena Animation in laying the foundation of employability & skill building globally. Coming from the house of Aptech Limited, a pioneer in the non -formal vocational training business in the country for over 3 decades established its media & entertainment brand – Arena Animation in the year 1996. ARENA Animation today, has an extensive network of centers, presence in over 18countries and has trained over 4,50,000* students globally.
The success story of Arena Animation draws a striking parallel to the overall growth story of the Media & Entertainment industry in India. Arena today offers career and professional training in areas including animation, VFX, gaming, web design, graphics design, UI-UX, broadcast, multimedia, digital advertising, andmarketing. With the strong industry connects and affiliations, the brand has been designing academic courses that are relevant and imparting skillsets that make students highly employable.
According to the FICCI-EY report 2021, the media and entertainment business is estimated to grow 25% to reach Rs. 1.73 trillion in 2021. Within the M&E sector, Animation, Visual Effects, Gaming and Comic (AVGC) sector is growing at a rate of 9% & is expected to reach ~Rs 3 lakh crore (US$ 43.93 bn) by 2024 (CAGR of 13.5%). The AVGC sector is also recognized as of one of the champion sectors by the Government of India with a potential to become the torch bearer of “Create in India” & “Brand India”.
Dr. Anil Pant, Managing Director and CEO said, “We take pride in what we’ve been able to do with Arena Animation over the last 25 years. Every stakeholder involved – be it our Students, Business Partners, Recruiters, Employees or Shareholders have had equal roles to play and have been significant pillarsof strength in this journey of skill building and enabling careers. We place our heartfelt gratitude to our business partners; also, a big thanks to our dedicated counsellors & trainers in the centers doing their best to offer career guidance and mentorship to our students. Over the last few years, most of Arena’s in-class enrolments are placed in the salary median of Rs. 25,000 going as high as Rs. 60,000 per month for the profiles of Animators, VFX artists & Motion Graphics artists and we are ambitiously committed to make 100% of our in-class enrolments secure placements with increasing salaries over the next 5 years. The brand is driven to fulfil this dream courtesy the massivegrowth trajectory AVGC sector is witnessing despite the given circumstances.”
He further added “Media and Entertainment sector, particularly the AVGC segment is growing at a CAGR of 29%. From 2015 to 2019 animation, VFX has grown 17 percent that is, 0.5 billion to 1.3 billion. This sector has the potential to create 75,000-1,20,000 jobs or higher in the next 5 years given the fact that many states are now actively promoting AVGC. Despite the pandemic, the industry has gone through a lot of development and investments in 2021. To name a few, Netflix announced its first live-action, post-productionfacility in Mumbai; Kwalee, a UK-based game developer announced to invest 30 Million US Dollars to expand its operations in India over the next 5 years. The future of the industry looks promising for our students, and we hope to expand our presence, increase awareness about the job opportunities and inspire students to make careers in the growing animation, VFX and the gaming segment.”
Arena Animation, backed by a legacy of 25 years of strong experience, powerful alliances, a best in-class faculty and the latest technology software educational tools is sweetly positioned to leverage the enormous opportunity presented by the external environment. With Arena Animation’s commitment to skill the youth with industry relevant courses and 6 edge advantage: Creativity, Resilience, Teamwork, working under deadline, Presentation skills, Industry interface, the brand is driven to make its students employable and successful.
To mark the brand’s long innings of 25 years that focused to empower the youth with skill building andemployability in the country, against the backdrop of a glorious 75 years to the Indian Independence, a year-round marketing campaign is designed titled “India is Arena Nation”. In 75 years of Indian Independence, 25 Years of Arena Animation has contributed to skilling andemploying the youth who are driving the wheels of progress in India.