Eric Francis Manu, Guest Lecturer, London South Bank University

Eric Francis Manu is a world-renowned authority in international diplomacy, protocol, and cross-cultural intelligence, trusted by royalty, dignitaries, celebrities, and C-suite leaders across the globe. Known as “The Gentleman with the Hat,” Eric is the founder of The British Protocol Academy, a premier institution delivering bespoke training in etiquette, leadership, and diplomacy. He is the bestselling author of The Art of Social Grace: Look Right, Talk Right, and Act Right in Global Settings a modern guide for navigating influence and elegance on the world stage. He also hosts on the anticipated Manners Maketh Mic, a global podcast that would be exploring how social grace, culture, and diplomacy shape our professional and personal lives. Through keynotes, masterclasses, and global initiatives, Eric continues to redefine what it means to lead with dignity, represent with purpose, and live with social grace.

 

In the age of AI, we are not just witnessing the transformation of classrooms—we are witnessing the evolution of leadership. As the Founder of the British Protocol Academy, I have trained professionals across the UK, the Middle East, and Africa in the art of diplomacy, etiquette, and global leadership. Now, we stand at a powerful intersection: where emerging technology meets timeless protocol.

What does this mean for education? And more specifically, what does it mean for those who shape nations, command boardrooms, or represent culture on the world stage?

The Rise of the AI-Enhanced Diplomat

Traditionally, protocol officers, ambassadors, corporate executives, and government liaisons were shaped through experience, mentorship, and elite finishing programmes. But today, artificial intelligence (AI) is introducing a new dimension: predictive learning, behavioural analytics, and cultural simulation.

Imagine this:

A future diplomat enters a virtual reality environment where AI simulates a high-stakes negotiation with stakeholders from China, Brazil, and France. Every micro-expression is tracked. Every delay in response, every cultural misstep, is highlighted not to penalize, but to perfect. The feedback is not from a human tutor, but from a virtual protocol assistant trained on 100+ cultural models and centuries of diplomatic precedent.

This is not science fiction. It’s already here.

Why Protocol Needs AI

AI doesn’t replace soft skills and would never, but it elevates them. In diplomacy, business etiquette, and cross-cultural engagement, one poorly chosen phrase or poorly timed gesture can undo years of relationship building. AI, through deep learning, can now:

  • Predict communication breakdowns in intercultural dialogues
  • Offer scenario-based etiquette training for global teams
  • Simulate real-time, high-pressure boardroom dynamics across cultures

At the British Protocol Academy, we are currently exploring AI-driven roleplays that tailor etiquette coaching to the user’s industry, country of engagement, and seniority level. Just as no two cultures are the same, no two leaders should be trained the same.

Ethical Intelligence > Artificial Intelligence

However, the rise of smart classrooms must be matched with ethical intelligence—a term I use to define AI’s role in diplomacy. Because where influence and power reside, discretion and integrity must govern.

We must ask:

  • Should AI decide what is ‘appropriate’ in a cultural context it was not born into?
  • Can it recognise nuance in tone, or only patterns in data?
  • Who decides the ‘correct’ behaviour in a globalised world?

This is why AI must remain a tool, not a tutor. A co-pilot, not the captain.

Smart Classrooms for Global Citizens

In elite institutions and executive training rooms, personalised learning is the new gold standard. Microlearning modules can now be powered by AI to address exactly what a learner needs whether it’s understanding Chinese banquet etiquette or mastering the language of leadership in West Africa.

Here’s what smart classrooms of the future could include:

  • Cultural Intelligence Dashboards, real-time cultural briefings before global travel
  • Etiquette Simulators, AI-led rehearsals for royal receptions, diplomatic events, or C-suite conflicts
  • Protocol Chat Assistants, embedded tools that advise on greetings, gestures, and gift-giving, based on the cultural context

This is the luxury of learning today: personalised, global, and proactive.

Education Beyond Borders: Inclusion at Its Finest

One of AI’s most powerful promises is access. Students with disabilities, neurodivergent learners, and those in remote areas can now be part of finishing programmes once reserved for a privileged few. Through AI, inclusivity can be built into the very fabric of etiquette and leadership training.

A child in rural Ghana can experience a virtual royal garden party.
A young woman in the UAE can learn to speak with power in the boardroom.
A neurodivergent learner in London can master protocol at their own pace and style
.

This is no longer aspirational. It is actionable.

The Role of Institutions: We Must Lead

As leaders, educators, and custodians of tradition, we must steer this transformation. The tools are powerful. But the compass must remain human.

We are not training robots. We are training refined humans for a refined world.

Final Thought

Technology changes the tools, not the truth. The truth is diplomacy, etiquette, and grace still matter. In fact, in a world driven by automation, human refinement becomes our greatest asset.

Let us build classrooms that not only teach but transform.
Let us prepare leaders who can speak across cultures, across screens, across generations.
Let us raise the bar with protocol, powered by intelligence.

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